Launch of "Give Where it Counts" Campaign

Prince William County launched the “Give Where It Counts” campaign to reduce panhandling while supporting local nonprofits that address critical needs like housing, food, mental health and job training. The campaign encourages residents to rethink how they give, urging them to donate directly to local organizations instead of handing money to panhandlers. This approach ensures resources are used more effectively, helping those in need access lasting support. The county has created a centralized resource at pwcva.gov/panhandling, where residents can:

• Donate to trusted local nonprofits listed under the Prince William Area Homeless Services Continuum of Care.
• Access a community toolkit featuring downloadable posters, flyers, and social media materials to spread awareness about the campaign.

This initiative reflects the Board of County Supervisors’ commitment to fostering both a safe and compassionate community.

The campaign will run throughout December to align with the season of giving, and return during the warmer months when panhandling tends to increase. It will be shared across multiple platforms, including social media, streaming services, buses, local malls and movie theaters, ensuring it reaches as many residents as possible.

Handouts don't help. Give where it counts!