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PWC Works projects reflect our commitment of striving for exceptional customer service, maximizing operational efficiencies, increasing modernization, providing excellent service delivery, and collaborating with the community for a coordinated response that achieves the best possible outcomes for our residents and the overall wellbeing of the county.
What is the Tourism Master Plan Study?
A tourism master plan is the roadmap for destination success. It is a crucial first step that will address three important questions: “Where are we?” “Where do we want to go?” “How do we get there?” To help us address these questions, Prince William County is launching a Tourism Master Plan Study in partnership with Clarity of Place. Together, we aim to develop a comprehensive strategy that will grow Prince William County's tourism economy, enhance tourism experiences and ensure that tourism continues to thrive for years to come.
Purpose The tourism industry in Prince William County created more than$779.9 million in visitor spending in 2024 and accounted for 5,713 tourism-supported jobs and $49.7 million in local taxes*. The Tourism Master Plan, once completed, will identify opportunities for short and long-term tourism growth in Prince William County by leveraging and guiding the direction of the destination in alignment with community needs and shared vision. It will be a roadmap on how to grow the tourism economy in Prince William County to ensure continued growth in jobs and local tax generation created by visitors.
*Virginia Tourism Corp -Tourism Economics Report, July 2026
Main Goals of the Tourism Master Plan Study
The primary goal of this study is to create a tourism economic business development strategy that achieves an appreciable increase in tourism economic growth over the next decade, while engaging existing businesses and stakeholders.
Phase One: Analysis
Research and Competitive Analysis
Stakeholder Engagement
SWOT Analysis
Phase Two: Develop the Tourism Master Plan
Success Criteria for the Tourism Master Plan Study
The creation of an actionable Tourism Master Plan that allows Prince William County to achieve an appreciable increase in tourism economic growth over the next decade.
PWC Works projects reflect our commitment of striving for exceptional customer service, maximizing operational efficiencies, increasing modernization, providing excellent service delivery, and collaborating with the community for a coordinated response that achieves the best possible outcomes for our residents and the overall wellbeing of the county.
What is the Tourism Master Plan Study?
A tourism master plan is the roadmap for destination success. It is a crucial first step that will address three important questions: “Where are we?” “Where do we want to go?” “How do we get there?” To help us address these questions, Prince William County is launching a Tourism Master Plan Study in partnership with Clarity of Place. Together, we aim to develop a comprehensive strategy that will grow Prince William County's tourism economy, enhance tourism experiences and ensure that tourism continues to thrive for years to come.
Purpose The tourism industry in Prince William County created more than$779.9 million in visitor spending in 2024 and accounted for 5,713 tourism-supported jobs and $49.7 million in local taxes*. The Tourism Master Plan, once completed, will identify opportunities for short and long-term tourism growth in Prince William County by leveraging and guiding the direction of the destination in alignment with community needs and shared vision. It will be a roadmap on how to grow the tourism economy in Prince William County to ensure continued growth in jobs and local tax generation created by visitors.
*Virginia Tourism Corp -Tourism Economics Report, July 2026
Main Goals of the Tourism Master Plan Study
The primary goal of this study is to create a tourism economic business development strategy that achieves an appreciable increase in tourism economic growth over the next decade, while engaging existing businesses and stakeholders.
Phase One: Analysis
Research and Competitive Analysis
Stakeholder Engagement
SWOT Analysis
Phase Two: Develop the Tourism Master Plan
Success Criteria for the Tourism Master Plan Study
The creation of an actionable Tourism Master Plan that allows Prince William County to achieve an appreciable increase in tourism economic growth over the next decade.
